XEROX ART, COLLAGE AND THE POWER OF DISRUPTION

Through online art gallery, House of Hyena, artists Norrie Harman and Anna Louise Simpson are not only revisiting xerox art as an art form; they are re-inventing it. They are using it to create interesting pieces of art but a knock-on effect is disruption of the international art market.

Leith Loot | Xerox Art | Digital Art | Collage
Leith Loot | Xerox Art | Digital Art | Collage

Artist Norrie Harman is a well known painter but has also used digital art throughout his practice, so it was natural to use Harman’s digital interventions as the starting point for this body of work, as can be seen above with the “LEITH LOOT” (BUY HERE) 

Harman also created “LEITH WALK, 1976”, seen below (BUY HERE)

leithwalk1976.jpg

Both Simpson and Harman then use the xerox copies of the digital images, as the basis for the collage and mixed media artworks. The xerox artworks are collaged using fashion, art and music magazines, with additional spray paint, oil paint and mark-making. The result is an eclectic array of collage artworks that are incredibly diverse yet all still seem to relate as a body of work.

A couple of examples are seen below:

JAMES BROON FAE THE TOON | XEROX ART | COLLAGE | DIGITAL ART
JAMES BROON FAE THE TOON | XEROX ART | COLLAGE | DIGITAL ART

“JAMES BROON FAE THE TOON” – A3 collage and mixed media xerox art – £20 (incl P&P) – BUY HERE

BOULEVARD DE BOUNDARY | COLLAGE | XEROX ART
BOULEVARD DE BOUNDARY | COLLAGE | XEROX ART

“BOULEVARD DE BOUNDARY” – A3 collage and mixed media xerox art – £20 (incl P&P) – BUY HERE

There are many more examples of collage xerox works on House of Hyena’s website – check them out HERE

The wider effect of this is market disruption, as all of the collage xerox artworks are original artworks in their own right but because they are xerox artworks, House of Hyena has decided to keep the price restricted to £20 each. All of the artworks are only available to be purchased online on House of Hyena’s online platform – www.houseofhyena.com

The only part of the international art market that is growing is the online market; all other distribution channels incl art fairs, art galleries etc are in decline. Therefore, for House of Hyena to be able to offer original artworks online at such a competitive price disrupts an over-inflated and over-priced art market.

The result is that everyone is able to start an art collection; not just the rich. This has a massive potential impact on the art investment market, as these pieces are already worth more than £20 and each one will go up dramatically in value. At a time when everyone is suffering from a flailing UK economy and money is tight, House of Hyena and their Xerox Art can still offer everyone the ability to start investing in art. This is the true power of disruption.

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